THE MARKETING EXPEDITION With Rhea Allen

Howard Brown: 00:00:04

Hello, it's Howard Brown it's the Shining Brightly

Howard Brown: 00:00:06

Show the maestro with the mic. We are shining so brightly

Howard Brown: 00:00:11

today. I have an amazing guests because our guests just help,

Howard Brown: 00:00:16

motivate, educate and inspire. And welcome Rhea Allen from

Howard Brown: 00:00:20

pepper shock media. How are you today?

Rhea Allen: 00:00:23

I'm doing great. Thank you for having me. Our

Rhea Allen: 00:00:26

this is gonna be awesome.

Howard Brown: 00:00:27

This is so exciting. I so I'm going to tell

Howard Brown: 00:00:31

you about Rhea in a second. But she lives out in Nampa, Idaho

Howard Brown: 00:00:34

and my daughter's out in Missoula within shouting

Howard Brown: 00:00:36

distance. So I am learning about that part of the country. It is

Howard Brown: 00:00:39

so gorgeous. It is big sky, add some potatoes for Idaho. Add

Howard Brown: 00:00:44

blue turf for Boise State. It's cool. I want to tell you I'm a

Howard Brown: 00:00:48

big fan. Now for a guy that grew up on the East Coast and lived

Howard Brown: 00:00:51

in California for a long time. So well, let me tell you about

Howard Brown: 00:00:54

Rhea. So Rhea Allen is the president and CEO and co founder

Howard Brown: 00:00:57

of pepper shock media. They established this in 2003. So

Howard Brown: 00:01:01

she's been a woman entrepreneur for over 20 years. And there's a

Howard Brown: 00:01:05

little something about that 20 years we're going to share a

Howard Brown: 00:01:07

little bit later. She's known for her storytelling, passion,

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extreme diligence and obtaining effective media campaign

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results. She plans and craft relevant compelling messaging,

Howard Brown: 00:01:18

very important to get your message heard, right? If if

Howard Brown: 00:01:20

you're talking in in the forest, and the tree falls, no one hears

Howard Brown: 00:01:23

it. Right. So also you're very prestigious marketing

Howard Brown: 00:01:27

consultant, speaker presenter, you are an adjunct professor at

Howard Brown: 00:01:31

Boise State University for marketing. You host a very

Howard Brown: 00:01:35

popular podcast, I was on it. I'm excited for that episode.

Howard Brown: 00:01:39

And it's got a huge ranking and following. So very excited about

Howard Brown: 00:01:42

that. And you emphasise team building, creating a culture

Howard Brown: 00:01:46

that of empowerment, and produce superb work for your clients

Howard Brown: 00:01:49

time and time and time again, again, Rhea, thank you welcome.

Howard Brown: 00:01:54

Fill in some of the blanks. Where did I miss especially the

Howard Brown: 00:01:56

20 year part? And then we'll get jumping in.

Rhea Allen: 00:02:00

So I'll tell you first, people sometimes think of

Rhea Allen: 00:02:03

my name because it's spelled weird it's ray of sunshine. So

Rhea Allen: 00:02:05

that's why Tom so shine brightly ray of sunshine. So there you

Rhea Allen: 00:02:08

go. There's a way to know my name. And actually, I always

Rhea Allen: 00:02:12

know when people don't necessarily know me right off

Rhea Allen: 00:02:16

the bat. There's like, they say it's Rhea. They're like, I don't

Rhea Allen: 00:02:19

know, maybe I'll take a message for and then I can see who it

Rhea Allen: 00:02:21

is. But yeah, so yeah, I mean, the biocat It says a lot of it.

Rhea Allen: 00:02:26

i Yeah, I've been around doing this business for 20 years and

Rhea Allen: 00:02:32

worked with all of our staff, our community, our crew and, and

Rhea Allen: 00:02:36

pepper shock media. And we started also the marketing

Rhea Allen: 00:02:40

expedition community to help those who maybe you know, aren't

Rhea Allen: 00:02:44

ready for an agency yet. Or maybe they want to learn a

Rhea Allen: 00:02:47

little bit more alongside us for our clients as well. So yeah,

Rhea Allen: 00:02:50

that's kind of a that and then I have two boys as well. Two

Rhea Allen: 00:02:53

teenagers. So that's me. What one football scholarship. We

Rhea Allen: 00:02:57

heard comment yesterday. And then 20 years in business, but

Rhea Allen: 00:03:01

20 years. Married to to my coach, my co founder, Drew and

Rhea Allen: 00:03:06

I, we yeah, we started the business. Couple months after we

Rhea Allen: 00:03:10

got married. So yep, we've been at it for 20 years in marriage

Rhea Allen: 00:03:16

in 20 years at pepper shock. And, yeah, so it's been a while

Rhea Allen: 00:03:21

but we're gonna celebrate, we're gonna go to Hawaii for the first

Rhea Allen: 00:03:23

time. We're gonna go to Maui. I've never been to life. So I'm

Rhea Allen: 00:03:26

really excited about that, you know, we're celebrating the

Rhea Allen: 00:03:28

graduation, the, you know, the kid turning 18 that the 20 year

Rhea Allen: 00:03:32

wedding anniversary, the 20 years in business, so we're

Rhea Allen: 00:03:35

just, you know, taking it one big trip, the younger kid, we

Rhea Allen: 00:03:37

decided it's his half birthday, so he can, you know, go along

Rhea Allen: 00:03:41

for the ride, too.

Howard Brown: 00:03:42

Oh, my God, life is happening for you. And

Howard Brown: 00:03:46

congratulations on that. 20 years is amazing. Alright, so I

Howard Brown: 00:03:49

gotta ask you tell us something. I know you weren't on a big trip

Howard Brown: 00:03:53

halfway around the world share with that. Let's hear what's

Howard Brown: 00:03:56

happening. Where do you go?

Rhea Allen: 00:03:58

In February, I was asked to go to Saudi Arabia,

Rhea Allen: 00:04:02

Riyadh, and to the big leap Technology Conference and speak

Rhea Allen: 00:04:06

on the creative economy stage. And so yeah, I got to go to

Rhea Allen: 00:04:10

Saudi Arabia. I went by myself because my husband is going

Rhea Allen: 00:04:14

through the Executive MBA programme, and it was right in

Rhea Allen: 00:04:17

the middle of when he was doing all of his classwork. So I went

Rhea Allen: 00:04:20

on my own and had a wonderful time. I learned a lot from other

Rhea Allen: 00:04:25

speakers, and then shared knowledge on a lot of different

Rhea Allen: 00:04:28

topics that I tend to talk about, which is marketing and

Rhea Allen: 00:04:32

branding and digital space. And now AI, so it was amazing.

Howard Brown: 00:04:38

I bet it was so cool. And did you go to Dubai or

Howard Brown: 00:04:40

Abu Dhabi or both? Well,

Rhea Allen: 00:04:42

I went through Dubai and then had a layover there and

Rhea Allen: 00:04:45

then to Riyadh. Yeah, by the time I was done, I think it was

Rhea Allen: 00:04:49

hours of flights. Yeah, and like layovers and everything.

Howard Brown: 00:04:52

Okay, so you, you actually were in Saudi Arabia in

Howard Brown: 00:04:55

Riyadh.

Rhea Allen: 00:04:56

Yeah. Yeah.

Howard Brown: 00:04:58

Just amazing what you're learning see seeing

Howard Brown: 00:05:00

another whole culture and country and

Rhea Allen: 00:05:04

and I took a tour after I was done speaking, I had

Rhea Allen: 00:05:08

a couple of days left to go tour the country side and learn and,

Rhea Allen: 00:05:12

you know, I didn't have to wear anything over my head, I just

Rhea Allen: 00:05:15

had to make sure I covered my shoulders and my knees and

Rhea Allen: 00:05:17

respect, you know, their culture, but ya know, her job,

Rhea Allen: 00:05:20

just be modest. Yeah, you gotta raise culture. So I'm so glad

Rhea Allen: 00:05:25

what oh, just an amazing trip, just incredible to be, you know,

Rhea Allen: 00:05:29

gone over there to speak and to say your message and to learn

Rhea Allen: 00:05:31

about all that. So thank you for sharing that. That's amazing. So

Rhea Allen: 00:05:35

I want to talk about your brand about a marketing expedition

Rhea Allen: 00:05:40

because that's what you take your clients through, and you

Rhea Allen: 00:05:42

take people through, I love one of your tagline is that you have

Rhea Allen: 00:05:45

fortune Nanda fortune, you know, 101,000 mean, people can start

Rhea Allen: 00:05:50

with you, or they're already marketing, they can join you as

Rhea Allen: 00:05:52

well.

Howard Brown: 00:05:52

So take me through your marketing expedition, your,

Howard Brown: 00:05:55

your brand, and also the community associated with that.

Rhea Allen: 00:05:59

Well, I've been podcasting for quite a while

Rhea Allen: 00:06:02

just off and on. And then, you know, the pandemic hit, and we

Rhea Allen: 00:06:06

started seeing more people watching and listening. And I

Rhea Allen: 00:06:09

thought the exact opposite. I'm like, Well, no one's gonna

Rhea Allen: 00:06:11

commute anymore. They're only commuting from their couch to

Rhea Allen: 00:06:13

their kitchen, right. So they're not commuting. But it started to

Rhea Allen: 00:06:17

increase the listens. And the downloads are increasing the

Rhea Allen: 00:06:20

subscriptions were listening. So we decided to move it on a

Rhea Allen: 00:06:23

regular ongoing basis, and take people on the marketing

Rhea Allen: 00:06:27

expedition. And then we also built the marketing expedition

Rhea Allen: 00:06:30

community. And the reason for that is a couple reasons. Hyper

Rhea Allen: 00:06:34

shock media, we're an agency, we're full service, we do a lot

Rhea Allen: 00:06:38

of things for our clients. But we started seeing that not

Rhea Allen: 00:06:41

everybody could necessarily afford what we do for them, but

Rhea Allen: 00:06:44

we needed to solve some answers for them, because they either

Rhea Allen: 00:06:48

we're doing it themselves of DIY are done with you or done for

Rhea Allen: 00:06:52

you. And some of our clients during that time, the pandemic

Rhea Allen: 00:06:56

was making it a little difficult for them to, you know, either be

Rhea Allen: 00:06:59

done with you or done for you. So we created the community

Rhea Allen: 00:07:03

using a lot of the knowledge and expertise and marketing journeys

Rhea Allen: 00:07:07

that we've all gone on, and share all kinds of trainings and

Rhea Allen: 00:07:11

Downloadables and, and blog articles, articles that we post

Rhea Allen: 00:07:15

and so people now can have access to this and have agency

Rhea Allen: 00:07:19

you know, knowledge that they can subscribe to, and, and all

Rhea Allen: 00:07:23

the latest and greatest. I'm always constantly interviewing

Rhea Allen: 00:07:25

and talking to people and and, you know, speaking on stages, a

Rhea Allen: 00:07:29

lot of that's recorded in there for people to understand what is

Rhea Allen: 00:07:33

the latest trends and tips and information. And then of course,

Rhea Allen: 00:07:36

the podcasts every week, we're interviewing industry experts,

Rhea Allen: 00:07:39

we industry, you know, we interviewed Howard and other

Rhea Allen: 00:07:43

entrepreneurs and authors. And, you know, we go on an expedition

Rhea Allen: 00:07:47

a marketing expedition together and talk about the different

Rhea Allen: 00:07:49

tactics and tools that work for people. And yeah, it's

Rhea Allen: 00:07:53

absolutely growing or top 5% most popular podcast globally,

Rhea Allen: 00:07:59

which is really cool. I never in my wildest imagination would

Rhea Allen: 00:08:03

know that that would be something that people would want

Rhea Allen: 00:08:05

and need. And it's all about, you know, building your brand

Rhea Allen: 00:08:08

and your bottom line and continuing to grow and scale

Rhea Allen: 00:08:11

your business. And using maybe some cost effective ways or, you

Rhea Allen: 00:08:16

know, just effective efficiency. And being able to continue to,

Rhea Allen: 00:08:22

you know, grow the business in a way that's not going to waste

Rhea Allen: 00:08:26

your money.

Howard Brown: 00:08:28

I will tell you that building your brand, so

Howard Brown: 00:08:32

that people can find you know, what you do understand you and

Howard Brown: 00:08:35

trust you does help your bottom line and that's exactly what you

Howard Brown: 00:08:39

offer. I want to say for those that are listening, there is a

Howard Brown: 00:08:42

big giant orangish butterfly over his head. And I always

Howard Brown: 00:08:48

think about that the butterfly starts as a caterpillar, it may

Howard Brown: 00:08:52

not be so pretty, right. But eventually it gets unstuck or

Howard Brown: 00:08:57

changes to a beautiful butterfly to spread their wings. And and I

Howard Brown: 00:09:00

think that's the journey that you take people on, whether it

Howard Brown: 00:09:04

being a website, whether it be video, all things digital, and

Howard Brown: 00:09:08

quite frankly, I am so excited for your podcast with me to drop

Howard Brown: 00:09:12

because I'm gonna hit a whole new space because you're so

Howard Brown: 00:09:15

popular and I want to get where you are up to the up the

Howard Brown: 00:09:18

rankings on the podcasting. So maybe this episode will tag

Howard Brown: 00:09:21

along with it as well. So I want to ask a question and this will

Howard Brown: 00:09:25

be a little bit more detailed discussion. The big shiny toy

Howard Brown: 00:09:29

now is artificial intelligence. And I gotta tell you that

Howard Brown: 00:09:34

there's a lot of misperception there's a lot of glare glory on

Howard Brown: 00:09:38

this thing. And where are you at with artificial intelligence in

Howard Brown: 00:09:42

part of the digital scheme and how you're sharing that with

Howard Brown: 00:09:45

your clients and making the move through that because it is

Howard Brown: 00:09:48

important I think it's going to have some some effects but not

Howard Brown: 00:09:52

all positive yet but I think there's there's got to be a

Howard Brown: 00:09:55

space for it right in your in your clients and your plans. So

Howard Brown: 00:09:58

take take us through thinking there?

Rhea Allen: 00:10:01

Well, I think if you are afraid to tap into what

Rhea Allen: 00:10:05

artificial intelligence can do for you, I would say the first

Rhea Allen: 00:10:09

thing to do is just test it out, go to chat GPT there's, you

Rhea Allen: 00:10:13

know, Bard, and there's several others. And then there's 175

Rhea Allen: 00:10:17

different tools that I just researched to say, you know, AI

Rhea Allen: 00:10:22

tools for creatives is what I typed in. And I came up with 175

Rhea Allen: 00:10:27

different tools that you can use, that are sampling or

Rhea Allen: 00:10:32

creating new images based on other images that you're using.

Rhea Allen: 00:10:37

And then with the copywriting, it's a great idea generator. And

Rhea Allen: 00:10:42

you know, I say that you can use AI, but it still takes a chai,

Rhea Allen: 00:10:47

an H, I say is human intelligence, right, you have to

Rhea Allen: 00:10:51

still have the human input in order to utilise artificial

Rhea Allen: 00:10:55

intelligence. Remember, it is artificial, right? It's not

Rhea Allen: 00:10:58

necessarily what you would want to use 100%. But there are so

Rhea Allen: 00:11:03

many different ways to go about it and measuring and I always

Rhea Allen: 00:11:05

say measure what you treasure, automate what you hate, right

Rhea Allen: 00:11:09

there is your what you treasure dump, what you don't automate

Rhea Allen: 00:11:11

what you hate, and you utilising AI can help you in in a lot of

Rhea Allen: 00:11:15

different ways to measure some of the things that you're doing

Rhea Allen: 00:11:18

the results that you're tracking, and being able to have

Rhea Allen: 00:11:21

data that can be then, you know, use in a way that can help you

Rhea Allen: 00:11:25

make some good decisions. So there's lots of different tools

Rhea Allen: 00:11:29

that you can now incorporate into your process. And when we

Rhea Allen: 00:11:34

first started, you know, playing around with it a couple years

Rhea Allen: 00:11:36

ago, there was a tool and my copywriter was like, Oh my gosh,

Rhea Allen: 00:11:42

am I going to lose my job and like, No, you're just going to

Rhea Allen: 00:11:44

enhance, and you're going to have these tools to help you

Rhea Allen: 00:11:46

even do more. And honestly, it's a great idea generator, if you

Rhea Allen: 00:11:50

type in, you know, ideas about selling shoes, I don't know,

Rhea Allen: 00:11:55

whatever, it is gonna spit out a whole bunch of different ideas,

Rhea Allen: 00:11:58

and some of them are going to be junk, right? They're not going

Rhea Allen: 00:12:01

to always give you what you want. But it might it might fuel

Rhea Allen: 00:12:05

some other ideas that you could have. And you know, if you if

Rhea Allen: 00:12:08

you look at it and play with it, you can have it write your bio,

Rhea Allen: 00:12:11

if it if it knows and can you know know enough about you from

Rhea Allen: 00:12:14

where you're from? I tried it I wrote write a bio for Rhea

Rhea Allen: 00:12:17

Allen. Well, I didn't quite know who Rhea was. So if you have to

Rhea Allen: 00:12:21

write a bio for Rhea Allen pepper shock media, from Nampa,

Rhea Allen: 00:12:25

Idaho, and it started pulling in things and kind of it did a

Rhea Allen: 00:12:30

pretty good decent job. But it also said some weird stuff that

Rhea Allen: 00:12:33

I was like, I've never done that before. I don't know what that

Rhea Allen: 00:12:35

What are you talking about? But it kind of reworded some of the

Rhea Allen: 00:12:39

things and made it like, oh my gosh, that's a really great way

Rhea Allen: 00:12:42

to put it, I'm probably going to tweak it a little bit more. But

Rhea Allen: 00:12:45

yeah, but the big question, right, the plagiarism and the

Rhea Allen: 00:12:49

you know, copying and sampling is the information, you got to

Rhea Allen: 00:12:52

fact check it. I also teach. I'm an adjunct professor of

Rhea Allen: 00:12:56

marketing at Boise State. And the big thing that was, you

Rhea Allen: 00:13:00

know, the topic of conversation with all of the other professors

Rhea Allen: 00:13:04

is, how do we detect if they're plagiarising? Or if they're

Rhea Allen: 00:13:06

using AI to continue to do? And my thought is, you know, what,

Rhea Allen: 00:13:11

this next generation, they're going to be infiltrated with AI

Rhea Allen: 00:13:15

regardless. So how do we embrace it, use it to our advantage, but

Rhea Allen: 00:13:19

also make sure that you know, they have their own thoughts and

Rhea Allen: 00:13:22

ideas. So some of the things that I've been able to do when I

Rhea Allen: 00:13:26

have the my students do journal entries, I asked them specific

Rhea Allen: 00:13:30

examples of things that we talked about in class, tell me

Rhea Allen: 00:13:33

how that made you feel? Or what do you think about, you know,

Rhea Allen: 00:13:36

XYZ that we talked about in class, because AI is not going

Rhea Allen: 00:13:40

to be able to generate anything about it, because it's your

Rhea Allen: 00:13:42

feelings? Or it's your, you know, it's your reaction? It's

Rhea Allen: 00:13:45

your thoughts, it's your opinions? Well, artificial

Rhea Allen: 00:13:48

intelligence can't have your thoughts. So there's kind of

Rhea Allen: 00:13:51

ways that we're working around it. But I actually gave my

Rhea Allen: 00:13:53

students an assignment to write an essay on their own about a

Rhea Allen: 00:13:56

topic. And then now go and plug in that topic into AI, and see

Rhea Allen: 00:14:02

and compare the difference and how, and you can definitely tell

Rhea Allen: 00:14:06

what their own versus what the, you know what the AI tool did,

Rhea Allen: 00:14:11

because it's very general, it's very broad, it's not as detailed

Rhea Allen: 00:14:16

as what you can do yourself. So that's my solution to making

Rhea Allen: 00:14:20

sure that we're not doing something that we shouldn't be

Rhea Allen: 00:14:22

doing is allow them to do it when you want them to write I

Rhea Allen: 00:14:25

mean, allow them to understand and use the tools to their

Rhea Allen: 00:14:28

advantage. So that's my solution. We'll see how all

Rhea Allen: 00:14:31

works out. Because who knows there's there's not yet been a

Rhea Allen: 00:14:34

court case of you know, plagiarism or copywriting just

Rhea Allen: 00:14:37

yet that's brought to that I know of anyway, but it'll be

Rhea Allen: 00:14:40

really interesting to see what happens if something like that

Rhea Allen: 00:14:43

does. One of the speakers at the LEAP Technology Conference. She

Rhea Allen: 00:14:48

spoke she's from Shutterstock. She's the she's a she's got her

Rhea Allen: 00:14:51

doctorate, and she's the head of AI at Shutterstock and

Rhea Allen: 00:14:57

Shutterstock, I should say, and they won the ethics of

Rhea Allen: 00:15:00

conversation was kind of the intersection between how do you

Rhea Allen: 00:15:03

pay the content creators who AI then samples pieces and parts of

Rhea Allen: 00:15:09

their photos, right, and then to create a new image. So now

Rhea Allen: 00:15:12

they're trying their best to track that and be able to give

Rhea Allen: 00:15:16

money to the creator of the original when AI is sampling

Rhea Allen: 00:15:20

something of theirs, you know, you might have, you know, hot

Rhea Allen: 00:15:24

dog in one picture and, and a beautiful sunset and another

Rhea Allen: 00:15:27

picture and you have, you know, multiple, like, maybe a dog from

Rhea Allen: 00:15:31

another picture. And then they all come together, and they're

Rhea Allen: 00:15:33

sampled of each of those. So each of those creators should

Rhea Allen: 00:15:37

get paid. Right,

Howard Brown: 00:15:38

I have to tell you, my daughter just graduated

Howard Brown: 00:15:40

University of Michigan. And so I was thinking about that, and you

Howard Brown: 00:15:43

put on your Professor Allen hat, and I love the way that you

Howard Brown: 00:15:47

actually have them. Embrace the tool that grow up digital, and

Howard Brown: 00:15:53

you said it best the human intelligence piece, you make

Howard Brown: 00:15:56

them include that. So that's really important for the

Howard Brown: 00:16:00

students. But I think it's also important for your clients as

Howard Brown: 00:16:03

well, to be able to embrace it now. I did I put in Howard brown

Howard Brown: 00:16:07

shining brightly, it was about 85%. Correct. And I fix it, I

Howard Brown: 00:16:13

fixed it. And I published it, you know, just to say that I got

Howard Brown: 00:16:15

GBT did for me. And you know, it's not accurate. I think what

Howard Brown: 00:16:19

it does is, it helps with some ideation, as long as you

Howard Brown: 00:16:22

understand that it is not perfect. I know, it's a learning

Howard Brown: 00:16:25

system. But it's here, it's today. And I think you addressed

Howard Brown: 00:16:32

that perfectly with your students. So take me through,

Howard Brown: 00:16:36

just, you know, give give me a smaller client win and a bigger

Howard Brown: 00:16:40

client win, just without naming the client, but kinda, you know,

Howard Brown: 00:16:43

that showcases, with what pepper shock does, well, I have a

Howard Brown: 00:16:48

client of mine that we're recently going to work with,

Howard Brown: 00:16:53

again, we started them, we got them launched, we got them up

Howard Brown: 00:16:56

and going when they have their first round of seed money. And

Howard Brown: 00:17:00

that was our goal, that was the only thing that we were hired to

Howard Brown: 00:17:02

do to get their website up, get their, you know, logo branding,

Howard Brown: 00:17:07

get them, you know, listed and everything get their SEO going,

Howard Brown: 00:17:11

you know, it was a specific length of contract. And they've

Howard Brown: 00:17:15

been going since in 2017, I believe 18 ish. I don't know,

Howard Brown: 00:17:20

every year kind of blends together. But that's about what

Howard Brown: 00:17:22

we're thinking. And they're doing well, they're, you know,

Howard Brown: 00:17:26

expanding their services, a software company, and I actually

Howard Brown: 00:17:32

met with them again, they're ready to do more with us. So

Howard Brown: 00:17:35

they've grown over time. And now they're ready to actually, you

Howard Brown: 00:17:39

know, kind of take that next level with us to be able to help

Howard Brown: 00:17:42

them grow again and do more. And now it's not just launching

Howard Brown: 00:17:47

them. But now it's, it's not only maintaining them, but it's

Howard Brown: 00:17:50

to scale them and continue to help them build their brand and

Howard Brown: 00:17:52

their bottom line. So I'm really excited about this client,

Howard Brown: 00:17:56

because they, it's, I love it when clients come back to us,

Howard Brown: 00:18:00

right, it would get them going. And that's the only purpose to

Howard Brown: 00:18:03

start. And then they get to come back because they've done well

Howard Brown: 00:18:07

with what we've launched them on. So that's definitely a win.

Howard Brown: 00:18:10

I love that when that happens. And you know, they want to come

Howard Brown: 00:18:13

back because they know they can trust what we can do for them

Howard Brown: 00:18:16

and super excited about it.

Howard Brown: 00:18:19

They made it through COVID. And now they're ready to expand. And

Howard Brown: 00:18:23

there's so many ways to expand via social and video today. So

Howard Brown: 00:18:27

to get and broaden their reach. So it's important.

Rhea Allen: 00:18:30

So yeah, it's time to tell the heroic story on

Rhea Allen: 00:18:33

their website, we want to do a video, have some client

Rhea Allen: 00:18:36

testimonials helped share, you know, the pain points of why

Rhea Allen: 00:18:40

people would use their software and so and then kind of give

Rhea Allen: 00:18:44

some examples and how it helps and then right they become their

Rhea Allen: 00:18:48

own hero when they buy the software because now it's gonna

Rhea Allen: 00:18:52

be making their life so much better. So we love to do those

Rhea Allen: 00:18:56

types of, you know, explainer videos or the hero's journey,

Rhea Allen: 00:19:00

right? It's a it's a great way to share that in and not be

Rhea Allen: 00:19:04

salesy too much salesy is kind of not what people want to hear.

Rhea Allen: 00:19:08

So, if you can create and capture story and tell the

Rhea Allen: 00:19:12

story, then you're going to be a lot better off and having that

Rhea Allen: 00:19:16

on your website on your socials. All the things and video

Rhea Allen: 00:19:20

production is a lot of what we do in in, you know, what we

Rhea Allen: 00:19:23

create in content for our clients and design? So,

Rhea Allen: 00:19:27

absolutely, I'm excited about them.

Howard Brown: 00:19:29

Yeah, no, that's great. So that the fact that

Howard Brown: 00:19:32

they repeat, coming back to you after a first phase and now a

Howard Brown: 00:19:36

second phase to grow and expand, that's what it's about. And

Howard Brown: 00:19:40

that's that's what makes you able to get a good client

Howard Brown: 00:19:43

reference but also produce real results for them. And so shaping

Howard Brown: 00:19:47

their brand and and their bottom line which which is so

Howard Brown: 00:19:51

important. Well, let me tell you this, we hit it hard today. So

Howard Brown: 00:19:55

we're actually going to start something called the shining

Howard Brown: 00:19:59

brightly spotlight. It's shine on RHea Okay, Hey, I'm shining

Howard Brown: 00:20:03

it back on you would my glasses, okay, and I want you to tell

Howard Brown: 00:20:07

people how it's best to get a hold of you. Also, I think you

Howard Brown: 00:20:11

have a giveaway. And give me some final comments to wrap up

Howard Brown: 00:20:14

the show.

Rhea Allen: 00:20:15

Absolutely. So really, it's two things, I would

Rhea Allen: 00:20:18

encourage people to listen to the podcast, the marketing

Rhea Allen: 00:20:22

expedition podcast that's powered by pepper shock media

Rhea Allen: 00:20:26

hosted by me. And then, so you can find the podcasts on any

Rhea Allen: 00:20:30

platform out there, Spotify, Pandora, all of them. And then

Rhea Allen: 00:20:33

you can visit pepper shock.com to do the creative or marketing

Rhea Allen: 00:20:38

services. And then I would invite you to go to the

Rhea Allen: 00:20:41

marketing expedition.com. And I had to put the word that in

Rhea Allen: 00:20:45

there. So don't forget that we don't own the other URL, but

Rhea Allen: 00:20:49

then marketing expedition.com and join the community and the

Rhea Allen: 00:20:53

first month is free on me by using the promo code month one

Rhea Allen: 00:20:57

and that's the number one month one. And you can sign up and

Rhea Allen: 00:21:01

join us in the community and have access to webinar training

Rhea Allen: 00:21:05

videos, all the downloadables that you need, if there's

Rhea Allen: 00:21:08

specific topics that you want me to cover, I either can do it, or

Rhea Allen: 00:21:13

I find somebody in our industry that knows even more than I do,

Rhea Allen: 00:21:17

which then I get to learn by interviewing them and putting

Rhea Allen: 00:21:21

them in side the community. And we have a Facebook group, the

Rhea Allen: 00:21:25

marketing expedition members group, you're free to join that

Rhea Allen: 00:21:29

group. And then also, I'm on all the social media channels and

Rhea Allen: 00:21:33

LinkedIn and all the places so you can follow me there. And

Rhea Allen: 00:21:37

then last comments, I would just say, after all of the things

Rhea Allen: 00:21:41

that we talked about, the most important thing that you can do

Rhea Allen: 00:21:45

in your business is to measure what you treasure, dump what you

Rhea Allen: 00:21:49

don't, and automate what you hate.

Howard Brown: 00:21:52

I love it. What are those sound bites, oh my

Howard Brown: 00:21:55

god, we're going to clip those, like, so we'll make sure that

Howard Brown: 00:21:58

the podcast, the Web site, the socials and the promo code,

Howard Brown: 00:22:02

that's a nice offer to come check you out. It's a try before

Howard Brown: 00:22:06

you buy and to check out all the resources that you have. So this

Howard Brown: 00:22:10

is great. I love being useful for my audience that they can

Howard Brown: 00:22:14

actually jump in and and help you know, jumpstart or get into,

Howard Brown: 00:22:18

you know, the branding and the marketing, you know, help

Howard Brown: 00:22:21

themselves grow and things like that. So, wow, what a great

Howard Brown: 00:22:25

show. We hit it hard. You can find me at shiningbrightly.com

Howard Brown: 00:22:29

my speaking the podcast that book. And also, there's some

Howard Brown: 00:22:33

downloads on survivorship mentorship, which is leadership

Howard Brown: 00:22:36

and entrepreneurship and interfaith stuff. So I'm very

Howard Brown: 00:22:40

interactive. So come Come find me here and listen to this. And

Howard Brown: 00:22:44

please download, review and share this episode once it

Howard Brown: 00:22:47

launches very soon. So again, thanks for being on the shining,

Howard Brown: 00:22:51

brightly show. Ray. I love it. It was great. Very informative,

Howard Brown: 00:22:55

and I think helpful for for everyone. So thanks. And also

Howard Brown: 00:22:59

congratulations 20 years for the business and on your wedding anniversary.

Rhea Allen: 00:23:03

Yeah, thank you.

Howard Brown: 00:23:05

Enjoy Hawaii when you go,

Rhea Allen: 00:23:07

Oh, I can't wait.

Howard Brown: 00:23:09

So. Remember, shining brightly just a little

Howard Brown: 00:23:11

bit each day for ourselves for others and our communities does

Howard Brown: 00:23:15

make the world a better place. Thanks for watching and listening