Episode 69

CREDIBILITY, CLARITY AND YOU! With Mitchell Levy

Episode Summary – 

You are not LEAVING A LEGACY TRY LIVING A LEGACY, In Episode 69 of the Shining Brightly Podcast Show, (links in the comments) titled CREDIBITLITY, CLARITY AND YOU, my jedi master, friend and coach Mitchell Levy from Credibility Nation joins me as explore Customer Point of Possibilities (CPoP) as it relates to how YOU SHOW UP IN THE WORLD and WHAT PLAYGROUNDS YOU PLAY IN! Mitchell shares TWO of the TEN values of credibility (you will have to connect with him and his plentiful resources to learn the other EIGHT!) Learn how to SPRINKLE YOUR – “CRED DUST”. This is such a heady show for coaches, entrepreneurs and corporate executives that want and need to bring CLARITY to themselves and their PLAYGROUNDS! Come download, listen, share and review this amazing show!

Mentioned Resources -

About the guest –  

Global Credibility Expert Mitchell Levy is a 2x TEDx speaker, an international bestselling author of over 60 books, and an executive coach at Marshall Goldsmith’s 100 Coaches. After interviewing 500 thought leaders on credibility, he published a 7-country international bestselling book, delivered a powerful TEDx on humanity, created courses, and created the Credibility Nation membership community to help those live, learn and surround themselves with others on the credibility journey. He's an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 750 books. He's provided strategic consulting to hundreds of companies and has been the chairman of a board of a NASDAQ-listed company. Mitchell has been happily married for thirty-one years and prior to covid-19, regularly spent four weeks a year in Europe with family and friends.


About the Host:

Howard Brown is a best-selling author, award-winning international speaker, Silicon Valley entrepreneur, interfaith peacemaker, and a two-time stage IV cancer survivor. He is also a sought-after speaker and consultant for corporate businesses, nonprofits, congregations, and community groups. Howard has co-founded two social networks that were the first to connect religious communities around the world. He is a nationally known patient advocate and “cancer whisperer” to many families. Howard, his wife Lisa, and daughter Emily currently reside in Michigan, and his happy place is on the basketball court.

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Http://www.shiningbrightly.com

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Instagram - @howard.brown.36


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Transcript
Howard Brown:

Hello, it's Howard Brown is the Shining Brightly

Howard Brown:

Show. And I have the most amazing guests, because I like

Howard Brown:

people that are interesting, intelligent, and have amazing

Howard Brown:

stories to share. Mitchell Levy, welcome.

Mitchell Levy:

It is great to be here. I'm thinking about these

Mitchell Levy:

accolades and wondering if, if they're all true. But thank you

Mitchell Levy:

so much for having me. I have to tell you that we have not

Mitchell Levy:

connected for a while. And I am so glad we have because you

Mitchell Levy:

popped into my feed, and you invited me to the referral

Mitchell Levy:

network club. And I have to tell you, absolutely blown away a

Mitchell Levy:

whole new way of thinking about about myself, and how I how I

Mitchell Levy:

actually present myself to the world and what playgrounds I

Mitchell Levy:

play. And so yeah, I'm thinking it was an incredible experience.

Mitchell Levy:

So I just want to tell you that I'm so glad that we are

Mitchell Levy:

reconnected and you are doing amazing things and we're going

Mitchell Levy:

to discuss a lot of them right now. Let me tell you a little

Mitchell Levy:

bit about Mitchell. Oh my goodness, this guy is

Mitchell Levy:

impressive. And I consider him a really a very big role model for

Mitchell Levy:

me and a mentor. So global credibility expert Mitchell levy

Mitchell Levy:

is a two time TEDx speaker, international best selling

Mitchell Levy:

author of over only 60 books only 60 executive coach, a

Mitchell Levy:

Marshall Goldsmith, 100 coaches. You've interviewed now 500

Mitchell Levy:

thought leaders but I heard now the number is closer to 1000

Mitchell Levy:

thought leaders on credibility. Your only published in seven

Mitchell Levy:

countries international best seller, you've delivered a

Mitchell Levy:

powerful TEDx on humanity created courses and created the

Mitchell Levy:

credibility nation membership community, for those who live,

Mitchell Levy:

learn and surround themselves with others on this credibility

Mitchell Levy:

journey.

Howard Brown:

You're an accomplished entrepreneur,

Howard Brown:

you've created 20 businesses, including Silicon Valley, for

Howard Brown:

publishing companies. You've published over 750 books and

Howard Brown:

counting. And you've provided strategic consulting to hundreds

Howard Brown:

of corporations and companies. I've been the chairman of the

Howard Brown:

board of a NASDAQ listed companies. And Mitchell, you are

Howard Brown:

happily happily married for 31 years, I've got 29. So I'm

Howard Brown:

almost behind you. And prior to COVID-19, you regularly spent

Howard Brown:

four weeks a year in Europe with family and friends. So you got

Howard Brown:

to kind of figure out and put that back in the on the bucket

Howard Brown:

list as well. So welcome. And basic first question is, how are

Howard Brown:

you shining brightly? Today, this week? What's going on, man?

Howard Brown:

You know, it was based on the research, I really started

Howard Brown:

focusing on credibility and seven months ago,

Mitchell Levy:

the one of the biggest lessons I've learned

Mitchell Levy:

about credibility is is clarity. And since seven months, I've

Mitchell Levy:

created four new projects, you are part of them, one of them

Mitchell Levy:

the referral network club. And it is so amazing to be able to

Mitchell Levy:

look at any company and talk to any CEO or any individual and

Mitchell Levy:

help them articulate who they are in less than 10 words. And

Mitchell Levy:

that level of clarity often brings a vibrational energy to

Mitchell Levy:

the person I'm speaking with. Because if we're going to go

Mitchell Levy:

into the woowoo stuff, it really is the frequency of the words

Mitchell Levy:

that represent who they are and how they show up in the world.

Mitchell Levy:

And to be able to do that in words, in a way that the person

Mitchell Levy:

who's receiving it understands it and then starts emanating it

Mitchell Levy:

outwards. It's magic, it's shining brightly. It is shining

Mitchell Levy:

brightly, that clarity. So and I am just starting that journey

Mitchell Levy:

with you. And I'm telling you, it works. And I'm getting there.

Mitchell Levy:

So and work in progress, right? We're all a work in progress. So

Mitchell Levy:

you've had such an amazing career and business journey as

Mitchell Levy:

an entrepreneur. And where was that time where you said, You

Mitchell Levy:

know what credibility matters. Okay, and you became so

Mitchell Levy:

entrenched in the research, when was that time and tell me where

Mitchell Levy:

that you know how that all kind of came to do? You know, I've

Mitchell Levy:

often looked at I've started becoming an entrepreneur in

Mitchell Levy:

1997. Prior to that, I was working for Sun Microsystems. So

Mitchell Levy:

this is my, if you're looking at this, this is my garage, and

Mitchell Levy:

I've worked out of my garage since we did an upgrade in 2000.

Mitchell Levy:

So I've worked out of the garage since 2000. Worked out of my

Mitchell Levy:

house since 1997. And so I find an opportunity and I and I then

Mitchell Levy:

figure out how best can I serve an audience to make money

Mitchell Levy:

entrepreneur? It was the.com days as I did a lot in the E

Mitchell Levy:

commerce space, created a CEO networking groups bent time I

Mitchell Levy:

was I was on a public board for a little bit. And in 2005, I

Mitchell Levy:

decided it made sense to start a publishing company we've created

Mitchell Levy:

for and as you mentioned, we published 750 books. Now, what

Mitchell Levy:

started happening as time went on, and as Amazon Amazon kept

Mitchell Levy:

penetrating is the book publishing industry has become

Mitchell Levy:

democratised. And as something like that happens, and business

Mitchell Levy:

models start getting really stupid. It's time to go

Mitchell Levy:

somewhere else. So in 2019, I kind of woke up one morning I

Mitchell Levy:

said, Okay, what's next? And I go wide work with thought

Mitchell Levy:

leaders. What is What do I need to do? And I said thought

Mitchell Levy:

leaders credibility, and I just it just credibility. And then I

Mitchell Levy:

go, What am I going to do with that? And the next day, I woke

Mitchell Levy:

up and I thought Napoleon Hill, interviewed 500 millionaires and

Mitchell Levy:

did thinking Grow Rich, Mitchell levy is gonna interview 5g

Mitchell Levy:

thought leaders on credibility.

Howard Brown:

It's actually incredible. And we criss

Howard Brown:

crossed, by the way, I moved in 1997, from Los Angeles in the

Howard Brown:

kind of avid technology, audio video space for broadcast

Howard Brown:

television. And I got tapped by Hummer Winblad Venture Partners.

Howard Brown:

And there's a chapter in my book on Silicon Valley during the 97,

Howard Brown:

to about 2005. And where I actually say that the new math

Howard Brown:

was two plus two equal 200. It made no sense, right? It was a

Howard Brown:

crazy time. And I got to be part of, you know, really, to two

Howard Brown:

companies that that both went public. And the economy changed.

Howard Brown:

A bagel became $5, right? You know, everything changed. But

Howard Brown:

innovation was the key the heart of the change of Silicon Valley.

Howard Brown:

So but, by the way, this is the first podcast I've ever been on

Howard Brown:

when somebody's equated the price of a bagel to inflation.

Howard Brown:

Yeah, absolutely. So it was a crazy time for me there. And so

Howard Brown:

you as well, you know, got a taste of that. You know, me as a

Howard Brown:

startup entrepreneur, but I will tell you that the pace of that

Howard Brown:

was was not sustainable. And the logic wasn't sustainable. So

Howard Brown:

the.com bubble burst, and I went in a different direction. So

Howard Brown:

it's really incredible. Now, so tell me about this, because we

Howard Brown:

need to put a little definition, a little parameter on what

Howard Brown:

credibility is, and how would you define it. So if you read

Howard Brown:

the dictionary definitions, it's 1/3 accurate, what the

Howard Brown:

dictionary will say is that credibility is the quality in

Howard Brown:

which one is trustworthy.

Mitchell Levy:

And I'm gonna say that's partially true. When

Mitchell Levy:

doing the research, and now if you look at the way the world

Mitchell Levy:

is, where everyone has a camera, and everyone has a microphone,

Mitchell Levy:

there are more elements than just trust. Because trust is

Mitchell Levy:

also booked or looked at from and so so the way credibility is

Mitchell Levy:

redefined from the research, it's the quality, which are

Mitchell Levy:

trusted, known and light. And under being known, it's not that

Mitchell Levy:

I know of you, Howard, it's that I actually know you, I know the

Mitchell Levy:

intent and commitment, you have to do the right thing. I know,

Mitchell Levy:

your internal integrity, right. And then so and by the way, just

Mitchell Levy:

for those that are under the opportunity to, if you want to

Mitchell Levy:

be liked, what came out there, so there are 10 values of

Mitchell Levy:

credibility, and I'll give you two of them. And this is a, I'm

Mitchell Levy:

gonna say an easy way to be liked. And there are two things.

Mitchell Levy:

First, show respect. That means when you have a meeting, come

Mitchell Levy:

early, come prepared come with your heart. The second thing, I

Mitchell Levy:

call it spreading credit, dust. So the second thing is sharing

Mitchell Levy:

the ideas, thoughts and actions of others. So don't take credit

Mitchell Levy:

for other people's work. When you when you meet somebody and

Mitchell Levy:

you love what they do you you're spreading my cred desk right

Mitchell Levy:

now, by having me on your show, it makes more sense. If you can

Mitchell Levy:

actually demonstrate if you're a manager, and you debit or leader

Mitchell Levy:

and you demonstrate the value that people working with you i

Mitchell Levy:

for you, if you demonstrate them by showcasing them spreading

Mitchell Levy:

their credit dust, they're going to bend over backwards to

Mitchell Levy:

empower you more.

Howard Brown:

I love it. And that go, we have to go. You

Howard Brown:

know, when people get in touch with you, they're going to want

Howard Brown:

to learn about the other 10 values of credibility. That was

Howard Brown:

a great tease. But I tell you that we're living in this

Howard Brown:

society of swipe left swipe right now you and I have been

Howard Brown:

married for a long time. But my friends that are recently

Howard Brown:

divorced or single, they swipe light, swipe right, swipe left,

Howard Brown:

they don't even know that person. They look at our

Howard Brown:

picture, they might read one line. You know, I like dogs. I

Howard Brown:

like walking on the beach. And again, I tell you, I'm almost

Howard Brown:

10,000 people on LinkedIn and maybe 5000 and Facebook, I don't

Howard Brown:

know everybody anymore. I don't know everybody anymore, that

Howard Brown:

it's just it's too big of a circle for you to actually get

Howard Brown:

to know that many people, right? And people ebb and flow in and

Howard Brown:

out of your life all the time. And so social networking has

Howard Brown:

kind of gives you a glimpse. It doesn't tell you the full story.

Howard Brown:

So you really you really don't know you know the details of

Howard Brown:

what's going on in someone's life or with them. just by

Howard Brown:

taking a look at their profile, or swiping right or swiping

Howard Brown:

left, so

Mitchell Levy:

Howard would here's what's interesting is if

Mitchell Levy:

someone wanted a particular service, right, if you if

Mitchell Levy:

somebody came to you tomorrow and said, Hey, listen, I just

Mitchell Levy:

don't have clarity. Now that you and I are talking up, you got to

Mitchell Levy:

talk to my friend Mitchell. That's right. And what will

Mitchell Levy:

happen is based on how you know them, they may not ask any more,

Mitchell Levy:

they may not even do any research, they're gonna want to

Mitchell Levy:

reach out. Same sort of thing. If if somebody that really finds

Mitchell Levy:

me credible, that trust know, and loves me, and, and something

Mitchell Levy:

crops up where I say, you know, you got to talk to Howard, he's

Mitchell Levy:

great at this. Right? It's, it's that so what happens is we we

Mitchell Levy:

know what social networking is, we know it social marketing is

Mitchell Levy:

at least we think we know. But what what's really happening

Mitchell Levy:

with now you don't know if the person on the other end is a

Mitchell Levy:

bot, or a human. And so what you really know is, you know, the

Mitchell Levy:

person you're with, and you know, whether or not you trust,

Mitchell Levy:

know and love them or trust, no one liked them. And if they

Mitchell Levy:

recommend somebody, you have a higher propensity, that ability,

Mitchell Levy:

because the trust is being transferred, that I know this

Mitchell Levy:

person is being transferred. Now, they may say something

Mitchell Levy:

like, Hey, listen, this person is credible, but you may not

Mitchell Levy:

like their political views. That's okay, that's still a very

Mitchell Levy:

credible statement. But when somebody says, This person is

Mitchell Levy:

credible, I don't even like their political views, but

Mitchell Levy:

they're going to come 10 minutes late to every meeting, that

Mitchell Levy:

level of disrespect. is enough to go in. I don't know, our is

Mitchell Levy:

it worth it? Right. So certainly, that's what that's

Mitchell Levy:

how we have conversations these days.

Howard Brown:

I agree. And so by us actually taking the time to

Howard Brown:

actually get to know each other. I wouldn't say that at the

Howard Brown:

deepest level. But I don't know enough where we've built know,

Howard Brown:

like and trust. And I do recommend you it is spreading

Howard Brown:

your credibility does I agree with you with that? And so I do

Howard Brown:

a little bit of interfaith relations. And the reason I do

Howard Brown:

that is that one, I think it actually it's expansive, to know

Howard Brown:

people that don't look like me talk like me, have the same food

Howard Brown:

interests grew up the same way the same history speak the same

Howard Brown:

language. And I think that I wish more people would think and

Howard Brown:

be open to that, because I think it broadens you your horizons

Howard Brown:

and expands your world. But right now, a lot of people they

Howard Brown:

live in a closed loop. And unfortunately, they don't choose

Howard Brown:

to do that. And it's a choice. It's totally a choice. And so,

Howard Brown:

when you're talking to credibility, um, is this like a

Howard Brown:

whole new concept for, you know, like, big executives or

Howard Brown:

corporation folks? They just ignored this

Mitchell Levy:

is a great question. By the way, I'm, I am

Mitchell Levy:

done with a coursework and getting a PhD and the

Mitchell Levy:

dissertations on just that. It's the missing element in, in

Mitchell Levy:

leadership today. I think what what's happened is humans, we

Mitchell Levy:

like to make things more complicated, so the consultants

Mitchell Levy:

can charge more money. And we can't possibly imagine the

Mitchell Levy:

simplicity of being able to articulate who we are, or what

Mitchell Levy:

the company is, and what we stand for, in less than 10

Mitchell Levy:

words, what we what we've been taught is, every time we have an

Mitchell Levy:

option to have a mic, we need to sell, sell, sell, sort of, like,

Mitchell Levy:

you know, you buy real estate, because a location, location,

Mitchell Levy:

location, you gotta get a mic, you got to sell so so that's

Mitchell Levy:

that. Think about trust, no, like, as somebody gets to know

Mitchell Levy:

you, and all you're doing is trying to sell, that means you

Mitchell Levy:

don't have the intent and commitment to do the right

Mitchell Levy:

thing. All you want to do is make money and sell stuff.

Mitchell Levy:

They're going to as they get to know you, they're not gonna like

Mitchell Levy:

you, they're not going to trust you, they will not have

Mitchell Levy:

credibility in you.

Howard Brown:

So are you coaching and teaching how to

Howard Brown:

actually establish better credibility? And and then I

Howard Brown:

always use your phraseology, is that the playgrounds that you

Howard Brown:

choose to play in? So one of them, you know, could be your

Howard Brown:

business, you know, hat and the other one is more of a social

Howard Brown:

hat. The other one could be a philanthropic hat or volunteer

Howard Brown:

hat, there's many playgrounds, right.

Mitchell Levy:

So so the answer is, let's do the yes and, okay.

Mitchell Levy:

The problem with the word credibility is something that my

Mitchell Levy:

wife was kind enough to bring up three years ago. And here's what

Mitchell Levy:

she said, Honey, do you realise that all business people think

Mitchell Levy:

they're credible? Now, whether or not you are Republican,

Mitchell Levy:

credible or democratic, credible or left right centre, you know,

Mitchell Levy:

everyone considers themselves credible up

Mitchell Levy:

By the way, let's use the same word accountable. Everybody

Mitchell Levy:

thinks they're accountable, but then they they, they make

Mitchell Levy:

excuses why they didn't make the deadlines they set for

Mitchell Levy:

themselves. Okay? We'll put that aside. That aside, in doing the

Mitchell Levy:

research and looking at people, so many people do not have

Mitchell Levy:

clarity. Just ask any one of your friends. So, tell me is

Mitchell Levy:

what you do? And can you do it in a sentence? Can you do it in

Mitchell Levy:

less than 10 words, and, you know, five or 10 minutes later,

Mitchell Levy:

they'll go, how do I do. And so, what's fascinating if you're

Mitchell Levy:

really expert of you, or if you're a company, if you really

Mitchell Levy:

have and understand the playground that the company

Mitchell Levy:

plays in, you should be able to articulate it in less than 10

Mitchell Levy:

words. And if you could do that, there's an implied level of

Mitchell Levy:

credibility of knowledge of success that you have. Because

Mitchell Levy:

you have the ability to really identify a pain point or a

Mitchell Levy:

pleasure point and the audience that you that you work with.

Howard Brown:

I have to tell you that I've been applying this to

Howard Brown:

myself, but I'm also applying this to my nonprofit work. And

Howard Brown:

it's really amazing. But because I'm in the colorectal cancer

Howard Brown:

space, and we have colon town.org, which basically is

Howard Brown:

10,000, colorectal patient and caregiver that are getting

Howard Brown:

support, we're walking alongside of them. And I actually tried

Howard Brown:

this out. And I actually said that we we actually make smarter

Howard Brown:

patients and caregivers. And I talked to the pharma industry

Howard Brown:

about that. And they're like, yes, because we need to use that

Howard Brown:

15 or 20 minutes, we get into clinic with a doctor or an

Howard Brown:

oncologist very efficiently. And so making smarter patients and

Howard Brown:

caregivers is the goal of this nonprofit. So I'm working and

Howard Brown:

I'm a work in progress. But I have to tell you that it's

Howard Brown:

really that's one example, just giving you an example for

Mitchell Levy:

Howard, to read example, and we could take it

Mitchell Levy:

offline. I'm gonna say that's a great tagline that then goes

Mitchell Levy:

with an interesting see pop. Yes, whoever remember yours? Was

Mitchell Levy:

it's the who? Yes. Struggling leaders getting back on track.

Mitchell Levy:

Right. It's like struggling, who do you work? Certainly. I get

Mitchell Levy:

that. And by the way, because it's something you've lived? Do

Mitchell Levy:

you have credibility to talk about that? That's right. Oh,

Mitchell Levy:

mine is eight words. I wish I could make it four. But I needed

Mitchell Levy:

a little bit more coaches who've created a job, not a business.

Howard Brown:

It's great. I. So I appreciate you allowing me to

Howard Brown:

share my two examples there. But I, you actually have some case

Howard Brown:

studies, like what examples would you use? Because people

Howard Brown:

may still conceptually not get this when they're listening to

Howard Brown:

the show? So do you have you want to provide a couple of case

Howard Brown:

study examples? Maybe so, so.

Mitchell Levy:

Happy to, okay, I, so here's, I'm gonna say

Mitchell Levy:

this, and then you could slap me around later, if it was a bad

Mitchell Levy:

thing to say. I could say with 100% certainty, that even when I

Mitchell Levy:

give the formula and, and share with people the formula ahead of

Mitchell Levy:

time, that 98% of the time, they will get it wrong. Now wrong is

Mitchell Levy:

a relative term, they'll get much smaller. What happens is we

Mitchell Levy:

have been ingrained that anytime we're in front of an audience of

Mitchell Levy:

at least one we have to sell ourselves. And a CPAP has no

Mitchell Levy:

selling component associated with it's just the who and the

Mitchell Levy:

what. So a CPAP is who do you serve? One, two or three words?

Mitchell Levy:

And either? What from their perspective? Is there a pain

Mitchell Levy:

point or their pleasure point. So I'll give you a great

Mitchell Levy:

example. Company, I'm working with 1800 employees, they were

Mitchell Levy:

they've been around long enough that the business model that

Mitchell Levy:

they use for the entire company is the person who screams the

Mitchell Levy:

most gets the most attention. So all the customers who get more

Mitchell Levy:

attention than others are those that scream. So imagine you're

Mitchell Levy:

in customer service, you're working for a company and you've

Mitchell Levy:

trained your customers to scream louder. What type of environment

Mitchell Levy:

is that for your customer service reps? I'm just gonna say

Mitchell Levy:

not good, okay. And then that same environment is brought

Mitchell Levy:

across throughout the entire company. Once again, employee

Mitchell Levy:

engagement, not good. The CMO spent seven weeks figuring out

Mitchell Levy:

who the company is looking at the stakeholders coming up with

Mitchell Levy:

a customer avatar coming up with a value added proposition. And

Mitchell Levy:

then we spoke and when it was time, I was listening to all the

Mitchell Levy:

research and then when it was time to come up with the CPAP we

Mitchell Levy:

came up with five words. Five words. And she just about

Mitchell Levy:

dropped. Because to be able to describe with simplicity five

Mitchell Levy:

have words for a company that that does that has that many

Mitchell Levy:

employees, and to then allow the employee base to wrap their arms

Mitchell Levy:

around the playground they planned and to treat their jobs

Mitchell Levy:

as participants in the playground starts changing the

Mitchell Levy:

attitudes that executive down have, and that employees up

Mitchell Levy:

have, because now you can think about, well, how would I play

Mitchell Levy:

differently with the different stakeholders that I actually

Mitchell Levy:

interact with? And the answer is many different ways. Yeah,

Mitchell Levy:

that's, that's powerful. Tell everyone just with see pop means

Mitchell Levy:

if they might have missed that, because it's your acronym? I

Mitchell Levy:

don't think I said it. So thank you. I know, that's what we're

Mitchell Levy:

gonna we're gonna tell people because you mentioned we

Mitchell Levy:

mentioned, they might not want to see pop it, so you'll explain

Mitchell Levy:

it now. So it's customer point of possibilities. And how would

Mitchell Levy:

I have to tell you, when I was doing the research, the 500

Mitchell Levy:

people, I thought it was customer pointed pain? Because

Mitchell Levy:

it was always like, Okay, what's your you know, and I think when

Mitchell Levy:

you and I, you were part of the 500 it was what is the customer,

Mitchell Levy:

you were part of the 500 people are interviewed your mind

Mitchell Levy:

Napoleon Hill study, right? And one of my friends gave me a name

Mitchell Levy:

or Raji CETI. Raj, has helped 3000 ish startup companies in

Mitchell Levy:

Silicon Valley. And he said, Hey, Michel, can you record me

Mitchell Levy:

and do the C pop exercise? So let me tell you what his C pop

Mitchell Levy:

is. game changers looking for their secret sauce? Like you

Mitchell Levy:

think about that, like, wait, I want to I want to meet this guy.

Mitchell Levy:

I want to know this guy. Right? So. So normally, what happens

Mitchell Levy:

when I share a see Papa's with an individual? I go, Hey, can

Mitchell Levy:

you sleep on it? Wake up in the morning, tell me what you think.

Mitchell Levy:

And so he came back a couple days later. And he says to me

Mitchell Levy:

something really powerful. So let's think about this. I

Mitchell Levy:

interviewed 500 people, I wrote a book. And I did a TEDx all

Mitchell Levy:

referencing customer point of page, see Papa's customer party

Mitchell Levy:

thing. Raj comes back and says, Michel, I don't care what you

Mitchell Levy:

call it, I'm calling it customer point of possibilities. And

Mitchell Levy:

sometimes, you know, somebody hits you in the side of the head

Mitchell Levy:

with a hammer. And, and I'm like, Rush. You're right. I

Mitchell Levy:

mean, it took me about three seconds. I mean, with all of the

Mitchell Levy:

infrastructure and everything I've done, like, you're right.

Mitchell Levy:

That's what I'm calling it to. And I like immediately changed

Mitchell Levy:

it on the spot. And it's sometimes, you know, you may not

Mitchell Levy:

actually get the concept, right. But it really is that customer

Mitchell Levy:

point of possibilities, because if you are a credible human, you

Mitchell Levy:

are of service to others. So who do you serve? And what do they

Mitchell Levy:

perceive as their pain point or pleasure point.

Howard Brown:

It's, it's simple, but it's so powerful. And it

Howard Brown:

takes a little work to do this, because I'm in the work right

Howard Brown:

now. And I appreciate that, and others need to, you know, do

Howard Brown:

that as well. So, you know, listen, we live in this blink of

Howard Brown:

an eyelash, digital, you know, kind of environment, right? So,

Howard Brown:

you know, it's not about having 20,000, you know, connections on

Howard Brown:

LinkedIn, or Facebook and things like that, you know, I, I know

Howard Brown:

what the answer I think I'm going to answer for you, right?

Howard Brown:

How important is credibility and how you show up in the world

Howard Brown:

right now?

Mitchell Levy:

Huh? I'm gonna say, I believe that credibility

Mitchell Levy:

and clarity is, is everything. Because you don't know. You

Mitchell Levy:

don't if you don't know somebody, then how do you get to

Mitchell Levy:

know them? Well, you get a referral. Right? And if somebody

Mitchell Levy:

refers you, then I'm there. I'm borrowing their credibility for

Mitchell Levy:

you. But if you if you just stumble upon somebody you've

Mitchell Levy:

never met. Typically, there are seconds, there seconds for you

Mitchell Levy:

to decide, do you trust this person? You then spend another

Mitchell Levy:

couple couple seconds or maybe maybe 30 seconds figuring out

Mitchell Levy:

Hey, as I get to know this person, do I like them? And And

Mitchell Levy:

as I'm getting to know them, do I really like them? And you

Mitchell Levy:

know, if it's a vendor, doctor, lawyer, dentist, you know,

Mitchell Levy:

anything that's servicing me, like, you really do get to

Mitchell Levy:

choose whether or not they're credible, whether or not you

Mitchell Levy:

really can trust no, and like who they are. Because we want to

Mitchell Levy:

work with people. We want to play with people that that we

Mitchell Levy:

find credible, that we actually really do trust no one like it

Mitchell Levy:

is. And I want to now ask you because it's really funny. We

Mitchell Levy:

are talking in the greenroom. And I asked you and I said, Does

Mitchell Levy:

credibility come first? Or does clarity come first? And take

Mitchell Levy:

take me through this because this is actually mind blowing

Mitchell Levy:

for me, but because I would have said my credibility comes first

Mitchell Levy:

and then I get clarity. And I think you're gonna disagree.

Mitchell Levy:

Well, I actually, by the way, I agreed with you because I spent

Mitchell Levy:

a year interviewing 500 thought leaders on credibility. So it

Mitchell Levy:

was my $50,000 project I'd like to learn a lot. And I even

Mitchell Levy:

learned that clarity was important. But I still spent

Mitchell Levy:

three years focusing on credibility. And going back to

Mitchell Levy:

what my wife said she was right. So women in the audience, and

Mitchell Levy:

guys in the audience, when when your wife says something,

Mitchell Levy:

they're right, okay, so she was right. And because everyone

Mitchell Levy:

thinks they're credible, and it's really easy, and they could

Mitchell Levy:

justify to themselves that they're credible. That said, Ask

Mitchell Levy:

anybody who they're in what they do, and most people do not have

Mitchell Levy:

clarity. Most people cannot, in less than 10 words, describe who

Mitchell Levy:

they are without throwing in some marketing, cookie cutter

Mitchell Levy:

stuff. And so, starting for me seven months ago, when I

Mitchell Levy:

realised that clarity really does come first, all design of

Mitchell Levy:

credit for projects in the last seven months focusing on

Mitchell Levy:

different aspects, because I actually have clarity on my

Mitchell Levy:

clarity. And, and it turns out, if you can clearly articulate

Mitchell Levy:

who you are, and how you show up, everything changes. People

Mitchell Levy:

start looking at you with more respect, people start referring

Mitchell Levy:

you because they they can they find you credible that they they

Mitchell Levy:

trust no one like you. And because you've made it so easy

Mitchell Levy:

to refer you, they actually do. I want to give you an example of

Mitchell Levy:

this, I just got off of a cruise ship. It was called the

Mitchell Levy:

reinvention retreat, I got 58 Out of the 60 people to my

Mitchell Levy:

session, I lead the lead the lead off, so I got good

Mitchell Levy:

attendance. I want to tell you that I the woman, this woman by

Mitchell Levy:

BeagleBone has handed out aha moments. I loved it right after

Mitchell Levy:

you heard someone's speech, you wrote a little slip on an aha

Mitchell Levy:

moment, I got 38 aha moments out of out of out of 58, which is

Mitchell Levy:

beautiful. Here's the thing that's carrying over the cred

Mitchell Levy:

dust is that I have gotten asked to speak at five different other

Mitchell Levy:

venues, okay, stages. And I've gotten about a half a dozen

Mitchell Levy:

people that are interested to be introduced to me high quality

Mitchell Levy:

introductions, either to come on my podcast, come on their

Mitchell Levy:

podcast, or consider it. And

Howard Brown:

I have to tell you this, it really works when

Howard Brown:

people feel that you've left your imprint, or they feel that

Howard Brown:

you're being authentic and accountable. Right. So I'm your

Howard Brown:

experiment. Mitch, I'm telling you that I believe that it's

Howard Brown:

working. And I'm continuing on being the you're the Jedi Master

Howard Brown:

and I'm continuing being limited. But is there really

Howard Brown:

examples of feedback that I'm getting now that are just

Howard Brown:

positive reinforcements to it as well. So tell me about we're

Howard Brown:

gonna we're gonna actually head down to the shining bright

Howard Brown:

spotlight in a second, but I wanted you just address what

Howard Brown:

what's what's next, now that you've done all this research,

Howard Brown:

you're rolling it out that the networking programme, the

Howard Brown:

referral network, club.com, you got I mean, I inviting everyone

Howard Brown:

to join there, the show notes. And it's really very different.

Howard Brown:

People go in and you're basically looking and you're

Howard Brown:

doing a lot of self examination, you're hearing other people do

Howard Brown:

it as well and some transformation. No one's selling

Howard Brown:

anything except self improvement. And it's, it's

Howard Brown:

simple, but it's really hard work. And so I invite people to

Howard Brown:

join you on that. So what else what other great exciting stuff

Howard Brown:

that you got going on.

Mitchell Levy:

So I have a certified clarity specialist

Mitchell Levy:

programme. So those are for the coaches who have created a job

Mitchell Levy:

not a business, it is a done with you programme, because the

Mitchell Levy:

coach needs to go. And by the way, it's coaches, consultants

Mitchell Levy:

and smaller businesses where there's one or two primary

Mitchell Levy:

rainmakers. And because they need to go through

Mitchell Levy:

transformation, they are assigned a coach that works with

Mitchell Levy:

them. Now, because we're early in the creation, that coach

Mitchell Levy:

happens to be me, but I'm building it in such a way that

Mitchell Levy:

those people who are graduating will be taking over for me, we

Mitchell Levy:

have that and then we have something called coaching fast.

Mitchell Levy:

So I'm interviewing some of the top coaches and coaching

Mitchell Levy:

trainers in the world. And we're putting together an opportunity

Mitchell Levy:

so that coaches can understand, not the transformation part

Mitchell Levy:

because that's what coaches do well, that coaches need to

Mitchell Levy:

understand that they are entrepreneurs. And as

Mitchell Levy:

entrepreneurs, you need to run a business. How do you

Mitchell Levy:

successfully run a business? We have a continual flow of new

Mitchell Levy:

people who are referral partners and new people who are prospects

Mitchell Levy:

turning into customers.

Howard Brown:

Yeah, the coaching industry is changed. A lot of

Howard Brown:

people call themselves a coach, but are they really a coach? And

Howard Brown:

so you need to wade through those waters as well. But you

Howard Brown:

know, and I went to Babson College and Airborne School for

Howard Brown:

entrepreneurship. And so I think I got the basics, but you have

Howard Brown:

to be able to pivot and change over time to the environment.

Howard Brown:

Right? I mean, I graduated in 1987. So that makes me old I

Howard Brown:

guess, but I'm learning the new tools and the techniques and

Howard Brown:

you're helping as well. So I want to put on our sunglasses.

Howard Brown:

If you have yours put yours on. And this is actually the shining

Howard Brown:

brightly spotlight because we are shining on clarity

Howard Brown:

credibility and you Mitchell levy tell people how to best get

Howard Brown:

in touch with you You and then share with me some inspiration,

Howard Brown:

a quote a story and then kick the show back to me for closure.

Mitchell Levy:

You know, the best way to reach out many

Mitchell Levy:

people will give you tonnes of things to think about, go to the

Mitchell Levy:

website, my website, Mitchell levy.com. So MIT CH, E, ll le

Mitchell Levy:

vy.com, you'll be able to see all the programmes we run, be

Mitchell Levy:

able to jump into the referral network club. And if it makes

Mitchell Levy:

sense for you to book time on my calendar, you can go and

Mitchell Levy:

directly do that as well. So that's Mitchelllevy.com. You

Mitchell Levy:

know, the thing I want you to think about the area that I want

Mitchell Levy:

us to think about is we think about this word called legacy.

Mitchell Levy:

And what is the legacy we're leaving? So what I want to say

Mitchell Levy:

is the legacy you're leaving is not leaving, the legacy you're

Mitchell Levy:

living is the one that's important. What do people think

Mitchell Levy:

about when you're not in a room? What do people talk about when

Mitchell Levy:

they not in a room? Do people talk about you in a nice way to

Mitchell Levy:

they refer you to, they recommend you to they have

Mitchell Levy:

positive things. If you are credible, someone that people

Mitchell Levy:

trust no one like they start talking about you in a better

Mitchell Levy:

way when you're not in a room. And if you have clarity, they

Mitchell Levy:

know what to say. And so I'm going to say let's tie clarity

Mitchell Levy:

into your legacy. So that as someone who wants your legacy to

Mitchell Levy:

be strong, make it strong today, for those who around you and for

Mitchell Levy:

future generations that at least remember you for the impact

Mitchell Levy:

you've been able to make.

Howard Brown:

I want to just I take my glasses off to look in

Howard Brown:

the eye because that's a wow, that the legacy you're leaving

Howard Brown:

the legacy you are living. That's a shining, brightly

Howard Brown:

spotlight baby. That's incredible. Oh my god. Well, I

Howard Brown:

mean, this has been a fantastic show. And we're gonna spread the

Howard Brown:

word in the show notes and then social and all that and, and

Howard Brown:

share this because people need to actually, you know, contact

Howard Brown:

you, Michel and get in try you out because it's actually

Howard Brown:

really, for me been transformative. And I'm so

Howard Brown:

appreciative. And I do consider you an expert in a mentor and a

Howard Brown:

friend as well. And so I'm going to give a shout out as well to

Howard Brown:

my publisher and supporter front edge publishing, read the spirit

Howard Brown:

magazine, which I blog each week, and my podcasts house, the

Howard Brown:

amplify you network. And this has been amazing. And just you

Howard Brown:

can get me at shining brightly.com Everything's there

Howard Brown:

for you for speaking podcasting. What I care about for advocacy

Howard Brown:

and what I how I show up in the world as well. And so just

Howard Brown:

remember, if we choose to shine brightly, just a little bit each

Howard Brown:

day for ourselves, and then go lift up others and then in our

Howard Brown:

communities and neighbourhoods, the world will be a better

Howard Brown:

place. Mitchell out standing. Thank you. Thank you. Thank you.

Howard Brown:

Oh, it's amazing. Thanks, Howard. Thanks so much.